McCombs School of Business, University of Texas-Austin
Violina Rindova is a professor in strategy at the
McCombs School of Business, University of Texas-Austin.
Her research focusing on how firms develop intangible
assets and manage perceptions of value has been published
in leading journals in management and strategy and
has been covered by various business media including
Business Week and The Economist.
She is currently working on the concept of "celebrity
firms" and understanding the sources of market
popularity. She has taught courses in entrepreneurship
and strategic management at the undergraduate, graduate,
and executive levels while on the faculty of the University
of Washington and University of Maryland. She holds
a J.D. from University of Sofia, Bulgaria, MBA from
Madrid Business School-University of Houston, and
a Ph.D. from the Stern School of Business, New York
University.
