Kash Rangan is the Malcolm P. McNair Professor of
Marketing at the Harvard Business School and is the
former head of the HBS Marketing Department. His most
recent research on Channel Stewardship advances concepts
and methods by which firms may transform their go-to-market
strategy. Professor Rangan has published articles
in numerous journals and is the author of four books.
In addition to his interest in for-profit businesses,
Professor Rangan is actively involved in studying
the role of marketing in nonprofit organizations and,
specifically, how it influences the adoption of social
products and ideas. He served as a founding co-chair
of the Social Enterprise Initiative at Harvard, and
also founded and chaired the executive program Strategic
Perspectives on Nonprofit Management from 1994 to
1998. His research on this topic has appeared in journals
including Nonprofit Management and Leadership
and Harvard Business Review. Professor Rangan
has a Ph.D. in marketing from Northwestern University.
Professor Rangan has engaged in a variety of executive
education programs, consultancies, and advisory activities
for numerous commercial and nonprofit enterprises.
